What are Voucher Incentive Programs and Produce Prescription Programs?

Voucher incentive programs offer cash discounts to make produce more affordable. For example, initiatives like Wholesome Wave Georgia’s “Fresh for Less” program double the value of SNAP/EBT dollars at participating farmers markets. This allows consumers to receive twice the amount of fresh fruit and vegetables Additionally, produce prescription programs allow healthcare providers to prescribe fruits and vegetables to patients with chronic diseases and limited access to healthy foods. These prescriptions can be redeemed for free produce, helping patients stretch their SNAP benefits even further.

For more information, check out the following resources:

• Centers for Disease Control and Prevention. (2024). Strategies for Fruit and Vegetable Voucher Incentives and Produce Prescriptions. Retrieved from Nutrition: https://www.cdc.gov/nutrition/php/public-health-strategy/voucher-incentives-produce-prescriptions.htm
• Wholesome Wave Georgia. (n.d.). Fresh for Less. https://wholesomewavegeorgia.org/fresh-for-less/