Breastfeeding Social Marketing

Working with G-SPAN and Karna, G-SPAN’s health communications science partner, breastfeeding CAT workgroup members are creating communications and social marketing messaging to improve healthcare, employer, and family support for breastfeeding. Workgroup members include: Reaching Our Sisters Everywhere (ROSE), Ready Set Push, Loyal Lactation, Wellstar Health System, Safe Kids Cobb Douglas Public Health, and Local Georgia WIC offices.

The Breastfeeding Social Marketing initiative will be conducted in two phases:

• Phase 1: Healthcare systems and healthcare professionals
• Phase 2: Employers and worksites